MISSION

Create a first-of-its-kind national festival platform for Budweiser to own nightlife across Greater China. Enabling integration of new ‘BUD X’ brand across all trade and marketing channels.

SOLUTION

BUD X Creamfields Greater China launched in nine (9) different cities (Changsha, Hangzhou, Shenzhen, Xiamen, Harbin, Nanning, Shanghai, Taiwan and Hong Kong).

Over 35 X DJ Mag Top 100 ranked DJs:
Martin Garrix, Tiesto, Hardwell, Above&Beyond, Marshmello, KSHMR, R3HAB, Armin Van Buuren

IMPACT

• All shows were sold out with over 100,000 attendees
• Over 10,000 Budweiser customers entertained (VIP, Trade customers, Consumer promotion winners)
• Reached to 50 million people throughout Greater China
• Budweiser gained large success in uplifting festival experience and reinforce BUD X brand equity of ‘international’ and ‘premium’
• Return-on-investment of over 4 to 1