In August 2018, Bord Gáis Energy announced it’s renewed Naming Rights agreement for the 2,111 seat theatre in Grand Canal Square in Dublin until 2026, which has been known as the Bord Gáis Energy Theatre since 2012. From research conducted, the Bord Gáis Energy Theatre is one of the most impactful sponsorships, with national awareness at 75%.

The venue hosts half a million people annually to its programme of touring West End productions, musicals, opera, ballet and music performances. Under the contract extension, Bord Gáis Energy will continue to offer unmissable benefits to customers who have signed up to its ‘Rewards Club’, which has 275,000 members, with VIP nights and access to pre-sale tickets.