We created a first-of-its-kind national festival platform for Budweiser to own nightlife across Greater China, enabling integration of new ‘BUD X’ brand across all trade and marketing channels.
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We helped Samsung develop a tailor-made music event for its Galaxy A product launch in Xi'an.
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Roland partnered up with Soundcheck, an online emerging artist platform that allowed Japanese consumers to record themselves singing to an original song, post the recording online, and compete to win a Roland Piano.
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Gibson needed to align with something exciting and engaging that would attract the attention of young Japanese consumers in the music space.
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