Create a first-of-its-kind national festival platform for Budweiser to own nightlife across Greater China. Enabling integration of new ‘BUD X’ brand across all trade and marketing channels.
BUD X Creamfields Greater China launched in nine (9) different cities (Changsha, Hangzhou, Shenzhen, Xiamen, Harbin, Nanning, Shanghai, Taiwan and Hong Kong).
Over 35 X DJ Mag Top 100 ranked DJs:
Martin Garrix, Tiesto, Hardwell, Above&Beyond, Marshmello, KSHMR, R3HAB, Armin Van Buuren