MISSION
Leverage access to world class music events to make Citi Asia the credit card for music fans’ and increase Citi’s share of entertainment spending. 

SOLUTION
Live Nation Asia developed an Always-On-Music Platform with exclusive access to a mixture of global Superstars and Asia artists tours through partnership as “Official Card of Live Nation Entertainment” (Hong Kong, Macau Singapore, Taiwan and Thailand). 

Exclusive pre-sale rights for customers across credit card, charge card and debit card categories & retail banking. Artist Tours include: Coldplay, Maroon 5, G-Dragon, Ariana Grande, Britney Spears, OneRepublic, Imagine Dragons, Sekai No Owari and Hyuk Oh.

IMPACT

• Association with the best-in-class music proposition, clear distinction versus other cards in market
• Over-delivered 26 pre-sales promotions with majority of ticket sale through rates as high as 90%
• Over 80,000 tickets offered to their customers — US$1 Billion in ticket billing