Live Nation and Mercedes-Benz teams up to launch an experiential summer concert
July 3, 2019, Hong Kong - Live Nation and Mercedes-Benz have partnered together to help get closer to the prime Millennial audience. With Live Nation's Asian emerging artist platform, ADAPT, and Mercedes-Benz's sub brand, Mercedes me, have launched an experiential summer concert featuring upcoming international and local hip-hop talents.
"Oasis After Dusk" a newly created IP powered by ADAPT will take place on the 27th of July at the Mercedes me Store in the heart of Hong Kong. Providing a intimate fan experiences that include artist meet & greet and photo opportunities with experiential branding.
The concert performers include the visionaries of Cult Rap, Deniro Farrar and Trent the Hooligan, rising MC from Brooklyn, DonMonique and local rap talent TXMIYAMA.
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
ADAPT is a Live Nation affiliate that focuses on touring international emerging artists in Asia. For additional information, visit www.adaptmusic.asia