MISSION

Mercedes-Benz Taiwan identified that music was a key passion point for its customers and trade partners.

SOLUTION

• Mercedes-Benz Taiwan became Live Nation’s Official Transport partner for all tours delivering huge media exposure and association with the worlds leading artist

• In addition Mercedes-Benz benefits from guaranteed premium ticket access, VIP experiences (Artist VIP parties, meet & greets) and car displays at shows

IMPACT

• Cost effective brand building with the worlds leading artist delivered over 4.2 millions social media impressions (organic and promoted)