MISSION
Developed an artist association and 360° marketing and promotional campaign for Pepsi in SE Asia and China.

SOLUTION

• Pepsi Regionally became the Official Soft Drink partner of Bruno Mars’ 24K Magic Asia Tour in 5 markets (China, Bangkok, Philippines, Singapore and Kuala Lumpur)
• Secured assets including: First-of-its-kind limited edition Bruno Mars 24K Magic can, POSM, Digital Ads, eCommerce and Venue Activations that included celebrity endorsers and backstage tours

IMPACT

• China: 337 million+ (Digital, OTV/OOH and Social)
• SE Asia: 4.3 million (Digital)
• Pepsi’s Instagram competition became their largest EVER and most successful campaign
• Pepsi product sales in China increased +649% vs last month (E-commerce average)