About Us

Live Nation Australasia is based in Melbourne, Sydney and Auckland. We have ownership of a range of venues and music festivals across Australia and New Zealand and specialise in bringing a wide variety of world class live entertainment down under: everything from mainstream pop and rock to comedy and family shows.

Live music is one of the most powerful ways to connect with audiences. Our full-service partnerships team connects global, national and local brand partners to live music fans – when they’re truly listening.

Specialising in creating unique strategies to achieve brand objectives, we not only deliver world class campaigns, programs and partnerships – we achieve this through our best in class account servicing. Going above and beyond and being the experts in live music, Live Nation Australasia is the market leader for live music brand partnerships. Our fans love our brands!

Our mission is to connect brands to fans during powerful live moments, creating meaningful engagement with an incredibly valuable fanbase. 

Live Nation fans are more engaged, receptive and influential:

And they want you to be part of the most memorable moments of their lives:

(Source: 2018 Live Nation Global Study)


Greg Segal

President, Brand & Marketing Partnerships

Michelle Lucia

Head of Commercial Marketing

Tracey Rai

Sales Director - Brand & Marketing Partnerships (AU)

Kim Friedlaender

Business Development & Integration Manager

Beth Bryan

Senior Partnerships Marketing Manager

Michelle Rose

Commercial Strategy Manager, Product & Experiences

Mel Appleby

Creative Coordinator

Katie Hansen

Office Manager & Assistant to Greg Segal

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