AIB are committed to helping customers spend less time managing cash, and more time doing what they love. Partnering with Live Nation across Ireland’s leading music venues and festivals, has enabled AIB to connect with and reward customers in key business pillars via the passion point of music.

AIB are also able to drive key messages, such as the usage of contactless payments and bring the ‘On Tap’ lifestyle to life.

To spread the word of its contactless approach to life, AIB produced a series of activations including Contactless Dating at Electric Picnic, Chill on Tap at Malahide Concert Series, AIB Tappy at Kaleidoscope and interactive ‘EP on Tap’ ticket giveaways.