Having been involved in music for over 20 years and having enjoyed significant levels of success with their music campaigns and activations. Through their partnership with Live Nation Ireland, Heineken® have had resounding success amongst a captive audience - gaining market share growth and recognised as a leading brand in music.

Voted the best and most relevant brand at Electric Picnic for three years in a row.

Over the course of the 5 year partnership, Live Nation has facilitated and supported HEINEKEN Ireland across various platforms to directly communicate and activate brands within Heineken portfolio to music fans:

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