Having been involved in music for over 20 years and having enjoyed significant levels of success with their music campaigns and activations. Through their partnership with Live Nation Ireland, Heineken® have had resounding success amongst a captive audience - gaining market share growth and recognised as a leading brand in music.
Voted the best and most relevant brand at Electric Picnic for three years in a row.
Over the course of the 5 year partnership, Live Nation has facilitated and supported HEINEKEN Ireland across various platforms to directly communicate and activate brands within Heineken portfolio to music fans:
- Brands Activated in Venues , Outdoor Events and Festivals: Heineken®, Desperados, Orchard Thieves, Tiger, Birra Moretti, Cute Hoor, Appleman’s, Heineken 0.0®, Heineken Light®.
- Brands Launched through Activation & Sampling: Orchard Thieves, Appleman’s, Heineken 0.0®, Heineken Light®