Three became a Live Nation Naming Rights partner in 2014, rebranding the venue to 3Arena, as the venue is known today. The partnership grew in 2015, with Three becoming the official telecoms partner across Live Nation festivals, expanding the partnership from venue naming rights partner to associate partner at festivals resulting in an overarching partnership. Today 2.97 million adults in Ireland are now familiar with the 3Arena (86% of pop) and
Three are one of the most popular and well recognised brands in music sponsorship thanks to continued support from Live Nation. The partnership with Three is a demonstration of true continued collaboration. In April 2018, Live Nation and Three announced their renewed venue partnership for another 10 years and continue their shared commitment to enhance the music fans experience at 3Arena.