About Us

Live Nation is the world's leading live entertainment company. Our teams produce more concerts, sell more tickets and connect more brands to live entertainment than anyone else in the world.

In New Zealand, Live Nation is based in Sandringham, Auckland. We have ownership in several venues and music festivals, and bring a wide-range of world class live entertainment to Aotearoa: everything from mainstream pop to heritage rock, plus comedy and family shows.

Our partnerships team share their time between Auckland, Melbourne and Sydney, and specialise in developing strategies to achieve brand objectives and delivering world class account service. 

Greg Segal

President, Brand & Marketing Partnerships

Michelle Lucia

Head of Commercial Marketing

Kim Friedlaender

Business Development & Integration Manager

Beth Bryan

Partnerships Marketing Manager

Michelle Rose

Commercial Strategy Manager, Product & Experiences

Mel Appleby

Creative Coordinator

Katie Hansen

Office Manager/Assistant to Greg Segal

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