In 2019, Live Nation combined forces with the Co-op for the second year in a row, welcoming them as the official supermarket sponsor across 6 leading UK music festivals.
As the official supermarket sponsor, Co-op and Live Nation delivered pop-up super market activations across the festivals bringing convenience to attendees and providing fans with a one-stop-super market to buy everyday essentials.
The pop-up super markets were built across major UK music festivals including The Isle of Wight Festival, Download, Latitude, Reading and Leeds Festivals, and Creamfields. The Isle of Wight Festival and Creamfields were added to the 2019 partnership agreement based on the success of the 2018 festival season, marking Co-op’s biggest festival presence to date.
The partnership allowed Co-op to bring their brand to a younger audience and engage with Live Nation’s influential audience, reaching over 1.4 million live music fans across the 6 festivals.