Live Nation - The Beauty of Live Research 2020

'The Beauty of Live' Report Reveals Live Music Events Are the Global Launchpad for Beauty and Grooming Trends Among Gen Z and Millennials

On February 3rd, 2020 Live Nation released "The Beauty of Live," a report that captures makeup, skin care and grooming trends among Gen Z and millennial live music fans before, during and after concerts and festivals across the U.S. and U.K.

Live music events are the ultimate playground for beauty inspiration and experimentation, emboldening fans to debut trend-setting looks, play with new techniques and products, and visually articulate their identities. With 92% of fans having posted photos or videos from live music events on social media, beauty trends that surface extend far beyond festival grounds and venue walls.

To learn more about what fans want from brands in live music, download Live Nation's "The Beauty of Live" report at: livenationforbrands.com/beautyoflive

Key insights from "The Beauty of Live":

Live music events are a playground for self-expression and experimentation when it comes to beauty and grooming:

Fans put in more energy, money, and time with makeup and skin care for live music events:

Beauty Brands Need to Align with Fan Values Around Sustainability

Skin Care is a Rising Priority for Male Millennial & Gen Z Live Music-Goers

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