Music is an integral part of Smirnoff’s strategy to grow as an inclusive and progressive brand. As the official pouring partner across festivals, Smirnoff activated the ever popular Smirnoff House at 7 festivals throughout summer 2018.

The goal of the Smirnoff House was to promote Smirnoff’s involvement in the electronic music space (hosting DJ’s), creating an atmosphere and destination that provides great drinks, great times and great experiences.

The brand rolled out the all new Smirnoff Soda Fruit Smash across the portfolio to promote drinking holistically in an alternative and vibrant way.

The Smirnoff House showcased a stellar line up of DJs whilst at Wireless the brand promoted an all-female line up to support the Smirnoff Equalising Music Campaign creating talkablity throughout the UK.  

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