MISSION
H&M Hong Kong wanted to create higher value, relevance and a stronger emotional connection to millennials through their “H&M LOVES MUSIC” campaign with the intent of driving product preference and sales.

SOLUTION

• Official Apparel Sponsor for Creamfields Hong Kong 2017
• Pre-festival activation: tailored Creamfields Festival content with KOL’s and social media competitions with tickets tied to purchase
• Branded booth activation: our festival goers loved H&M’s glow in the dark face paint, goodie bags and photo booth to enhance their music festival experience

IMPACT

• Number of entry: 8.1 million social reach and 95.6K engagements (significantly higher engagement vis-a-vis traditional campaigns)
• Over 1,000 consumers engaged with the booth over 2 days