MISSION
Associate Samsung China’s customers (young and cool millennials) with EDM, identified as a key passion point for target customers and a BIG TREND in the China market. 

SOLUTION
Develop a tailor-made music event in Xi’an for its Galaxy A product launch event. Live Nation Electronic Asia secured one of the world’s most wanted DJ’s R3HAB (DJ Mag No.12) and Chinese emerging DJ YÅKO to perform.

IMPACT

• The 2-day event attracted over 3,000 attendees. Live Nation and LNEA helped sell-out the show through our database of music fans and strategy of leveraging our relationships with Xi’an’s EDM clubs
• Drove impressive product sales through R3HAB selfies with the audience using the Samsung Galaxy A6s smartphone, demonstrating the high performance of its camera