Tencent

MISSION
Provide Tencent Video’s users, especially millennials with live stream of hot shows when it becomes difficult to obtain tickets.

SOLUTION
Live Nation Asia helped Tencent Video to secure a live stream deal with Charlie Puth, one of the most wanted artists in China. Charlie Puth has great popularity in China and his new album sold many tracks on major streaming music platforms such as QQ Music (owned by Tencent), Xiami Music, Netease Cloud Music, etc. Charlie’s fans are mainly young millennials aged 18-35 who love pop music and fit into Tencent’s target users. Aside from live stream, his fans are also able to get the Video-On-Demand for 90 days after the stream itself. 

IMPACT

  • The live stream + VOD viewership reached a total of 20.13 million one of the highest live streams of a western artist of all time
  • The target users’ demand for hard-to-get-ticket concerts are satisfied

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