Live Nation - Beauty of Live

NEW YORK, NY - February 7th 2020 - Why Beauty Brands Turn to Live Nation to Drive Cultural Relevancy among Millennial's and Gen Z's

The Beauty of Live: Make-up, Skincare + Grooming Edition 

How Live Music Amplifies the Cultural Force of Beauty for Gen Z and millennials 

Live music events continue to be a playground for self-expression and a platform for emerging cultural trends. We caught up with Gen Z and millennial fans across the world to surface insights on the increasingly important roles makeup, skin care, and grooming play for women and men before, during, and after music festivals and concerts. In doing so, we uncovered rising expectations around sustainability, how men are stepping up their skin care game, and what all live music fans ultimately want from beauty brands throughout the journey to live and beyond.

“Concerts and festivals are like live Instagram feeds.” Molly, Gen Z, US






“I recently saw a skincare brand at a festival doing facials—and now it’s part of my everyday routine.” Danielle, Millennial, Sheerness

Sources: 2019, US/UK The Beauty of Live Study (n=4,201 unique respondents across 3 surveys) *2018, The Power of Live Global Study (n=22,500) **2019, US Fan Journey Study (n=2,797), Live Nation Ticket Purchase Data
Photos Courtesy of Wireless UK Festival

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